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The gaming industry will share the ‘spoils-of-success’ from VR with other storytelling mechanisms

The gaming industry will share the ‘spoils-of-success’ from VR with other storytelling mechanisms

Until recently, the primary application of virtual reality (VR) has been gaming, but, as the technology continues to develop, its most innovative uses might yet come to fruition outside of this market. This is according to Greg McCulloch, CEO of Aegis Data.

Recent industry reports have revealed that Oculus, the virtual reality company owned by Facebook, is temporarily cutting the price of its hardware to compete with rival Sony. In doing so many have suggested that the gaming industry is struggling to capture demand for immersive experiences.

McCulloch suggests while gaming will undoubtedly benefit from VR, it won’t be the only industry, with the technology likely to become a critical mechanism for storytelling in fields such as film, sport and advertisement:


As well as gaming, VR offers the creative and entertainment industries, such as film-makers, sports broadcasters, advertising agencies and artists, an unprecedented opportunity to bring users into the very heart of narratives and events. Whether it’s watching a tennis match at Wimbledon or being dropped into a 3D art installation, the VR production will drastically change how we experience everyday events, but for that experience to be positive the right infrastructure must be in place.

— Greg McCulloch, CEO of Aegis Data.

McCulloch champions the data centre as being integral to supporting VR, but also stresses the importance for operators to understand the culture of the technology and the markets it serves: “The emergence of VR represents a potentially lucrative opportunity for the data centre market. In order to capture this it’s imperative that the necessary infrastructure is in place to support not only gaming but other sectors including sports, television as well as marketing and advertising.

“Understanding the culture of the technology, its consumption patterns across different sectors as well as assessing key security concerns will be critical. From an infrastructure perspective, speed and connectivity will be essential. Traditionally, one of the complaints thrown at VR has been its inability to handle the demands placed on it. Having dedicated fibre connections to key Internet Exchanges will enable customers to benefit from high connectivity and speeds, allowing the user to have a seamless, unhindered experience.”

McCulloch concluded: “Additionally, as data streams created by VR continue to rise, we’ll likely see a greater emphasis on organisations needing high performance computing (HPC) capabilities in place, to ensure applications are able to run efficiently, reliably and quickly. By having the necessary data halls, which can deliver the high-density power and cooling required for the next generation of platforms such as HPC, customers can be reassured that the right capabilities are in place to grow their estates and help maximise the potential of VR amongst key everyday experiences.”

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